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The Sky News Blog - A New Angle In The News?

The Sky News Blog is UK's first blog site dedicated to a daily news show. Since a blog is similar to an on-line diary where the writer's thought is posted, how effective would it be when used in relation to news? Sky News is a 24-hour television show in Europe who has for its main competitor, the BB

The Sky News Blog is UK's first blog site dedicated to a daily news show. Since a blog is similar to an on-line diary where the writer's thought is posted, how effective would it be when used in relation to news? Sky News is a 24-hour television show in Europe who has for its main competitor, the BBC News-24. History of Sky News Sky News first began broadcasting in February 1989 and has transmitted continuous live news ever since. It quickly gained a reputation for journalistic integrity which gave it the much needed prestige despite operating on a shoe-string budget. It has likewise remained unique in an industry where presenters are rapidly hired and fired. Many of its original presenting team remains with the channel. Other channels have tried to emulate Sky's standards and methods but were not always successful in doing so. It was the only channel at its league until the launch of the BBC News-24 in November 1997. Sky News filed a complaint with the European Commission which argued that the publicly funded BBC News-24 was unfair and illegal under the European Union Law. However, the commission ruled in favor of BBC stating that the state aid was justified due to the public service remit of BBC. To be competitive, the Sky Channel launched its Sky News Active which was a 24-hour service providing headlines on demand. Due to its success, the 8-screen video news service was likewise launched which was way ahead of the standard 4-screen. The Sky News Poll was also popular with its new question for each day. It has become common for questions and subjects to change throughout the day depending on news and developments.

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