Website design is an important aspect of building an interactive and appealing site. The site influences the users and keeps them engaged. In fact, 75 percent of users base a business’s integrity on how their website looks. Design plays a significant role in presenting the image of the company and ensuring that what the users see is what the company offers. In addition, the design is also important to improve the core web vitals – the content loading speed, interactivity & visual stability. Good website design also helps to meet the web design standards set by search engines to make sure that the users get the best page experience.
However, in current time, many websites have become dull-looking and tedious. All designs look the same and there are new limitations. Hiring a Website Development Company is vital to understand the difference between a good web design as well as a poor one. Innovation is now taking centre stage as developers try different types of design & styles to deliver valuable results.
This article will highlight the popular web design trends for 2022. We will focus on the top trends that are new and provide a way for companies to build websites that are better than their previous versions.
As user expectations change and page experience becomes a priority for users, companies are now focusing on innovative ways to create website that can complete those needs.
Here are a few of the 10 popular web design trends for 2022 that businesses should be on the lookout for –
One of the main priorities for websites should be loading speed. Having a higher page load speed is significant for both SEO and user experience. Fast loading speed makes sure that users get to their desired stage as quick as they want to.
A higher page load speed is directly comparative to the session time on the website as people will leave if they have to wait for more than 2 seconds for a web page to load.
A famous trend in website designing is material design, while the flat designs have been the trend for a long, material design is about elements that provide a real world-like and feel. The icons of Google, as well as Gmail, are good examples of material design elements on a website.
They have shadows, colours, and looks that make them look like three-dimensional figures. There will be many more experiments in material design as web designers aim to mimic the physical world into the icons.
One more trend the every web development company should search for is smart content loading. Lazy Loading is not a new technology – but it is less widely used. Ultimately it will improve page load speed and ensure the website returns good results in SEO.
Lazy load enables the browser to only load the visible content without wasting server resources on off-screen content. This way, users will merely see what they require to see without any troubles.
This is as well a new trend in which numerous websites are incorporating. The 3 D design easily grabs user attention and increases user interest in your website/brand. This design is now extensively used because of the emergence of new tools to create 3D art.
This design should be used in such a way that everything stays uncluttered. This design goes well with fluorescent colors as well as to balance those funky colors use primary colors (white, black, grey) on the website.
Virtual Reality and Augmented Reality is simply the next huge thing in the complete technological space. Websites that offer VR experiences are more attractive than static sites.
Airbnb, Lenskart, etc. are some examples of websites that deliver VR experiences to assist people feel the products before buying them. Airbnb uses it to showcase people a 3-D view of the property while LensKart uses it to allow people to try different glasses on their websites before buying them.
While many quarrel that videos slows down website speed, smart video is not so. Basically a visual representation of the products & services that can easily be displayed on the website.
Businesses that want to keep their website interactive will elegantly use video content. High-quality video can be posted on YouTube as well as embedded into the website to quickly tell users about what the business is all about.
Nowadays, voice search accounts for a high volume of Google searches. Keeping this in mind, websites need to design their interface that can additionally be voice-activated.
On the one hand, it will allow users to quickly navigate through the website whereas on the other it will allow businesses to take benefit of voice search and get better their SEO rankings. Voice-activated interfaces are still emerging however it will not be long before they become a reality.
It is the 21 years of the 21st century! It’s only logical as extremely developed society we start taking a variety of disabilities seriously and make it easy for disable people to access information on the web. Future websites need to focus on accessibility and availability functionalities, as well as comprehensive design that cater for almost anyone.
It is beyond clearing that mobile design is more significant than desktop. More than 60 percent of every Internet users access websites on their mobile devices rather than on a laptop or a PC. Mobile phone users make up the biggest group. Needless to say thumb-friendly mobile design is now simply necessary. Your website needs to be intuitive & easy to navigate with the thumb alone. Simplicity here is KEY!
Finally, one of the most important trends, which are increasingly becoming one of the greatest web design standards, is an integration of dark mode. The main benefit of the dark mode is that it leads to low eye strain & provides a stylish look to the website.
The feature additionally helps designers and developers to highlight some of the features on the website without any interruption. Website design is important to SEO and delivers a great user experience. By following these trends businesses can stay in front of their competition on the digital world.
If all this sounds like hard work, then STAR WEB MAKER has got this covered. Get in touch today and we can assist you get ahead of your competition with a website ahead of the current trends and maybe even setting a new one!
Give us a call today on +91-7982253158